November 29, 2023

Achieving market growth through data enhancement: A Fluent case study

Fluent client: “Fluent’s data gave us a clear path to success in the changing dental industry."

— Director of Special Markets, Leading Dental Distributor

Across every industry, understanding who you’re selling to is as important as what you’re selling. With some sources estimating that 42% of businesses fail because they can’t find a market need for their services or products, it’s critical to have the tools to understand your market. One of the key tools available to dental suppliers to achieve market growth is data enhancement.

Fluent’s cutting-edge market intelligence has been used by many top dental suppliers and distributors to meet their business objectives. In the case study below, we share how one client used Fluent’s data enrichment services and analytics expertise to understand their market’s needs, grow market share and make more precise investments in marketing.

Searching for efficiency

As a leading dental distributor that has been in business for decades, our client’s leadership team wanted targeted data to better understand new and emerging industry dynamics so they could capture market share growth and drive more accurate marketing investments.

Fluent was brought in to assist the client in meeting their goals. Through deep data insights, including providing specialty, licensing, and NPI insights for more than 220,000 unique providers, we were able to enrich the client’s database with affiliation insights into dentists’ practicing behavior.

Achieving precision through optimized data

Through Fluent’s powerful data solutions, our client was able to grow their market share and enable more precise marketing and sales processes. They established a strong presence in the emerging/special markets area and empowered their team to become more confident in their communications with clients. Today, our client counts Fluent as part of their ongoing success strategy, relying on our data insights to get perspective and to help make informed decisions.

As the #1 dental data optimization partner, Fluent has the analytics and data management expertise you need to accelerate market share growth. Want to learn more about how our solutions can help you thrive? Contact us today.