For Dental Suppliers:

CRM Optimization Suite

Cleanse, update and enrich your CRM data.
Understand group practice affiliations.

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When you clean and regularly optimize your CRM data with Fluent, you’ll be ready to make the most of your sales and marketing resources. Fluent helps you identify independent dentists and group practice members to discover growth opportunities. Enable precise team alignment.

Expensive marketing campaigns that go nowhere because your customer data isn't current. Can't find enough new prospects for the pipeline. Sales reps who don't want to use your CRM because the data is too old or "dirty." A sales team spending too much time researching providers and locations and not enough time selling. These are just some of the issues faced by dental suppliers and where Fluent can help.
Fluent in data optimization

A clean, optimized and reliable dental CRM: Fluent makes it easy.

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The dental market is fluid and constantly changing. CRM data is always decaying over time, plus there are issues with old data, duplicates and incomplete records. If you rely on manual research and updates from your sales team, you may end up spending more time updating your CRM and less time selling. Cleaning, standardizing, and powering your CRM with truly reliable data may seem like a daunting task, but our CRM optimization suite makes it simple.

A standardized and easy-to-use CRM populated with data you can truly rely on leads to greater sales team engagement and marketing campaigns that meet their objectives. Fluent's suite of CRM optimization solutions is the growth engine to get you there:

  • Big data: Powered by DentaBase®, the largest and most comprehensive dental database in the U.S., containing billions of procedures and claims data on nearly every dentist in the country sourced from over 70 contributing dental insurance payers.
  • Expert research: Enhanced by primary research from the Fluent team for additional up-to-date practice info and insights.
  • A complete picture: Integrated with third-party data streams to round out the provider and practice data picture.
  • Clinical expertise: Informed by over 25 years of clinical expertise serving the dental industry.

Which CRM Optimization Suite solution is the right fit for your team?


CRM Customer Record-Focused Data Cleanup

  • Existing CRM record data standardized & matched with Fluent's DentalMarketIQ Master Location Index
  • Results of record matching provided
  • Clean data file ready for import into your CRM
  • Reliability Scoring for Active Location Status
  • CRM mapping guide
  • Quarterly updates


Identify New Prospects and Providers

  • Everything in the BASIC tier
  • Customer records enriched with additional prospect locations, including standardized address level and provider level insights
  • New provider and location data added from our Master Location & Provider Index
  • Regular update with new matches and inactive locations
  • Reliability Scoring for Active Location & Provider Status
  • Quarterly updates


Group & Practice Focus with 24/7 Web Access

  • Everything in the INTERMEDIATE tier
  • Group affiliation status
  • Group data including: size, provider count, group name, group specialty
  • 24/7 self-service access to real, activity-based data
  • Web interface with data refreshed monthly
  • Export capability
  • Monthly updates